Become the LinkedIn Authority You’re Meant to Be


Imagine having a LinkedIn profile that not only showcases your expertise but draws in a pipeline of qualified leads—consistently.

 

Welcome to LinkedIn Impact Week

An accelerated group coaching experience designed to transform how you use LinkedIn. 

 

This isn’t a 5-day teaser to warm you up for another offer. This is a real, actionable program packed with strategies that deliver results.

Starts Monday, January 6, 2025 | 10 AM - 12 PM MST

 

Join Now!

You’ve spent time on other social media, trying to build your business by keeping up with trends, posting reels, and hunting for the right hashtags. 

And it just feels like a lot of work without much return.

Instead of real leads, you’re spending hours creating content that gets lost in a crowded, attention-hungry space.

Sound Familiar?

Meanwhile, LinkedIn—a platform built for professionals like you—has been calling your name, but you haven’t known where to start.

Let’s be real…

  • You know LinkedIn is the platform where your buyers are, but you’re unsure how to use it to grow your business.
  • You’re spending hours creating content that takes forever to make, only for it to flop with little to no engagement.
  • You want to build an audience that positions you as a go-to expert, but “humble-bragging” and “viral” hacks feel unnatural.

It's time to start focusing on the one social platform MADE for professionals to showcase their work.

Have you ever wondered if you can build your reputation and client pipeline online without so much time and energy involved?

 

Did you know...

  • LinkedIn is the WEALTHIEST social media platform, with 50% of users having a household income of $75k or higher
  • 4 out of 5 people on LinkedIn drive business decisions for their companies
  • Linkedin is 277% more effective at generating leads than Facebook or X (aka Twitter) 

And here’s the kicker, there are over 1 BILLION users, yet only 3 million or so POST content…. 

Which means- if you post, you will be seen. 

LinkedIn is the one place where you can reach your target audience and start real conversations from day one. 

Why hang out anywhere else?

If you’re spending time on platforms that aren’t moving the needle for your business, LinkedIn Impact Week will change the game.

Introducing

LinkedIn Impact Week

Monday, January 6, 2025- Friday, January 10, 2025

Save Your Seat NOW!

LinkedIn Impact Week is a five-day, fast-paced, live coaching experience designed to help you transform your LinkedIn presence in real-time.

 

By the end, you’ll have a profile that’s set up to attract leads, strategies for making meaningful connections, and content that positions you as a thought leader.

You’ll walk away with: 

  • An optimized LinkedIn All-Star level profile to be found in the right search results
  • Connections in your sweet spot so you can develop and grow those leads into clients
  • Strategies and tactics to create content that amps up your expert status and builds your client pipeline at the same time. 

  

 

 

 

 

 

 

 

 

 

Success on LinkedIn comes down to 3 things: Profile, People, and Posting.

We'll spend at least 1 session on each. 

 

Here’s what’s included in LinkedIn Impact Week: 

* All sessions are 9am-11am PST

 

Monday, January 6: Profile Optimization
Get a deep dive into how LinkedIn works, followed by actionable steps to turn your profile into a lead-generating asset. 

  • Hour 1: Training
  • Hour 2: Implementation Session
    An optimized LinkedIn Profile is an About page, top-of-funnel, lead gen machine. Together, we’ll turn your profile into an All-Star-level profile to increase visibility and get you found by the right people.

Tuesday, January 7: Building Your Audience
No more spammy connection requests! Learn genuine ways to find and connect with ideal clients without Sales Navigator.

  • Hour 1: Training
  • Hour 2: Co-Working Session
    Walk away with clear steps on how to make authentic connections that can grow into clients.

Wednesday, January 8: Connection & Endorsement Party
Mid-week, we’ll take a little training break for connecting and endorsing each other. Grab your favorite coffee and snack, we’ll turn on some music and ramp up our connections FAST!
And yes, endorsements do actually still matter, no matter what others on the internet say! I’ll show you why!

Thursday, January 9: Content Creation 101
Stop guessing what to post! This session will guide you through creating engaging content that feels authentic to you—no dance videos required.

  • Hour 1: Training
  • Hour 2: Co-Working Session
    Walk away with clear steps on how to make authentic connections that can grow into clients.

Friday, January 10: Posting and Engagement
Now that you have a profile and audience, it’s time to engage them. We’ll cover the LinkedIn algorithm, post timing, and strategies that bring real visibility.

  • Hour 1: Training
  • Hour 2: Co-Working Session
    Plus, we’ll draft 3 posts together, so you leave feeling confident about your content.

Bonus Sessions: Content Review + Final Q&A

  • Monday, January 13: Bring your content for review and feedback.
  • Wednesday, January 15: Let’s celebrate what’s been accomplished and Wrap up with a final Q&A session to answer any lingering questions and celebrate your progress.

Let’s get you building authentic relationships and raising your status on LinkedIn in ONE WEEK.

Imagine...

...checking LinkedIn and seeing your inbox filled with genuine, valuable connections.

...building relationships that lead to speaking opportunities, podcast guest spots, and clients.

 ...gaining a reputation as an industry authority.

Get Started Now!

Get the Social Media Results You’ve Been Waiting For

This isn’t another online course where you’re left to figure things out on your own.

 LinkedIn Impact Week is a hands-on experience with live feedback, Q&A, and co-working time. 

You’ll walk away with:

  • An optimized LinkedIn profile that’s searchable and stands out.
  • A growing list of authentic connections in your niche.
  • Content creation strategies that feel like you and engage the right audience.
Get Started Now!

I knew LinkedIn was important, but I didn't know where to start. I reached out to Cassandra for help and to say she delivered is an understatement! She not only helped me clean up my profile, she taught me how to utilize this tool to advance my business. Within days of our consultation, I connected with a business owner via LinkedIn - who has become one of my biggest clients to date. I cannot recommend Cassandra's consulting services highly enough - she's amazing.

Michelle Fortin, Top Knot Comedy

Sure, you COULD ...

 

…keep trying to get exposure and build clients on Instagram or Facebook... or TikTok.

But how do you know you're content is getting the right set of eyeballs on it? And having to keep up with all Meta's algorithm and trend changes is EXHAUSTING. 

...or you can DIY it by watching videos, reading articles on LinkedIn, etc...

but let's be real, we all know that is the sloooowww train to growth on any platform.

...invest in 1:1 higher-level customized coaching 

but you aren't really at a point where you need that much hand-holding or invest at that level. You just want some guidance and you want to get going FAST. 

Instead, you can kick off 2025 by choosing to invest in a small-group accelerated coaching that won't break the bank and earns you new leads and clients. 

Let's Talk Bonuses!

When you join LinkedIn Impact Week, you’ll also receive:

  • 6 Months Access to the Maximizing LinkedIn for Professional Opportunities On-Demand Program: Continue to deepen your LinkedIn knowledge with six months of access to our comprehensive on-demand program. Revisit training sessions, explore new strategies, and keep progressing at your own pace.
  • 3 Types of Content Workshop: Learn how to create three essential types of content that resonate with your audience, drive engagement, and position you as an industry authority.
  • Done-for-You Templates: Receive templates and swipe files that simplify every aspect of LinkedIn, from profile optimization to connection requests, making it easy to stay consistent and impactful.
  • Recording of Each Session: So you can revisit our sessions anytime.
  • Plus the BONUS Content Review Day and Q&A Call

Your investment for all this accelerated goodness?

  • 5 Live Training & Co-Working Sessions: $1,000 value
  • 6 Months Access to Maximizing LinkedIn for Professional Opportunities On-Demand Program: $1,000 value
  • 3 Types of Content Workshop: $100 value
  • Worksheets, Swipe Files, &  Templates: $100 value
  • Recording of Each Session: $200 value
  • Content Review Day and Q&A Call: $150 value

When you add it all up it's a value of $2550

 

You can join for $997!

Save Your Seat NOW!

*Spots are truly limited to make sure everyone gets personal attention—grab yours now before they’re gone!

I have had so many questions about LinkedIn and if it would work for me and for my business, and I feel really excited to go start my LinkedIn profile now. Cassandra was engaging and exciting, but also informative and efficient.

Gigi Ropp, Sister Site City Mom Collective Conference, Idaho CityMom East Idaho Moms

"Before meeting Cassandra, I didn't fully understand the value of LinkedIn. I had devoted so much time and money to all the other social media platforms that LinkedIn fell by the wayside. There just isn’t enough time in the day to do them all. However, what I realized through working with Cassandra is that LinkedIn can help you get in front of the people you need to in a very targeted way. Almost immediately after making the changes that she recommended, I got a new client who found me through LinkedIn. I would highly recommend taking Cassandra's course if you want to learn actionable, easy to implement tips for getting yourself noticed on LinkedIn."

Rebekah Epstein, fifteen media

After working together and implementing what you’ve learned in our sessions, I guarantee your client leads and brand exposure will improve and grow. 

And I can guarantee you will get well-above the $997 in terms of value, strategy, and service from me to support you and learn all you need to succeed on LinkedIn. 

 You can check out the terms and conditions here.

You might be wondering...

"Why should I work with you?"

I’m Cassandra, a Speaker and Relationship-First Networking Expert who built my first Career Coaching business online. And somewhere along the way, I was no longer teaching only job seekers how to use LinkedIn, but speaking and coaching to business owners on the power of LinkedIn too!

And here’s the thing:

You know you need to be on LinkedIn, but it probably feels overwhelming and maybe inauthentic - people just constantly bragging about their accomplishments.

I get it. It can be that way. 

BUT- I built my LinkedIn from being real and honest, human yet still professional and from that has come speaking opportunities, brand deals, clients, and thought leadership in industries. Not to mention being asked by LinkedIn to be a guest on their Careers LinkedIn Live show.

And oh yeah, I don't think I've ever spent more than 30 minutes at a time on LinkedIn. 

 And yes, could I just send you videos pointing out what works and doesn't on LinkedIn and leave it up to you to implement on your own? Sure.

But let me ask you-

How many courses have you bought over the last few years that you didn't watch all the lessons let alone execute on? 

No shame, I'm in that boat too 🙋🏼‍♀️. 

My goal is not to just sell something and make money. My goal is to get you to action on the thing I believe will move the needle in your business in an authentic and genuine way.

I know real and genuine relationships that lead to clients are found on LinkedIn. I know that by teaching it to you in a one-on-one setting, you learn faster- seeing the tips and tricks applied to your actual profile calls you to act.

Are you like my favorite clients?

  • You're excited at the idea of what LinkedIn can provide. You’ve heard the hype, you just haven’t had the chance to work on it for yourself. 
  • You want to make genuine connections with the right clients, rather than spamming 1000's and hoping 1 or 2 take the bait.
  • You're ready to be a known expert in your space and want to build that online presence- you just don't want to dance to make that happen

BUT…

  • If you (or your assistant) can't spend 15 min a weekday on LinkedIn, or...
  • You think blackhat strategies, "spray and pray" emails, and spammy messages are the right way to earn clients…

I’m not your cup of iced coffee (Sorry, I don’t drink tea).

Let’s make you a known leader in your industry and gain new professional opportunities at the same time. 

 

You know you want more exposure and credibility and know being on social media can give you that-but Instagram, TikTok, Facebook, X are all taking time away from valuable client work and lead generation.

Sure, on those platforms you might get a sale here and there from DMs, but NO OTHER SOCIAL PLATFORM has the capability to build your targeted client base at the same time as building your thought leader status. 

It’s truly a win-win.

If you stop focusing on the platforms where you have to dumb down what you do into dance videos and pithy tweets and instead focus on the platform where the grown ups hang out you can earn business fast. 

Not to mention LinkedIn is the only platform where you can still connect instead of follow, so your audience builds fast and the reach of that audience is MASSIVE. 

 

Why be anywhere else online?

 

Come get coached by me during LinkedIn Impact Week and kick off the year achieving your professional goals.

SAVE YOUR SEAT!