How to be a Podcast Guest & MASSIVELY EXPAND Your Network

Want to reach out but not sure what to say? Get the FREE "But What Do I Say?!?" Connection Messages Guidebook to steal our words and take them as your own! https://www.cassthompson.com/connection In this episode of the Creating Opportunities podcast, host Cassandra is joined by Christina Lenkowski, a forward-thinking podcast publicist and educator for entrepreneurs, speakers, and authors. Christina shares her journey from corporate PR to launching her own successful agency focused on helping clients book podcast guest appearances. In 2019, after 13 years in the PR realm, Christina discovered the impact of podcast guesting on her business and has since dedicated her work to helping other business owners, particularly women, see the same results. She's been a guest on over 40 podcasts, including Her Empire Builder, Proffitt Podcast, and The Heather Sager Show, and has helped her clients get booked on over 250 top-rated shows like The Online Business Show with Tyler McCall, The Copywriter Club, and Get Paid with Claire Pelletreau. They discuss the benefits of being a podcast guest, targeting niche audiences, pitching best practices, and building long-term relationships with hosts. Get Christina's private podcast at https://www.publicitypodcast.com On Instagram at https://www.instagram.com/publicityxchristina/ 00:00 Welcome to the Creating Opportunities Podcast 00:24 Introducing Today's Guest: Christina Linkowski 01:46 Christina's Journey in PR and Marketing 03:39 The Power of Podcast Guesting 04:27 Pivoting During COVID-19 10:07 Finding the Right Podcasts to Guest On 14:33 The Importance of Audience Size 20:56 Corporate Podcast Guesting 24:59 Common Mistakes in Podcast Pitching 26:59 The Importance of Providing Value to Hosts 28:10 Personalizing Your Pitch 31:40 Effective Subject Lines for Pitches 33:59 Building Long-Term Relationships 34:31 Creating a Strong Call to Action 38:49 Maximizing Host Relationships 45:58 Mindset and Confidence in Podcast Guesting 48:59 Where to Find More Resources Start posting on LinkedIn with our FREE list of 20 Things to Post on LinkedIn: https://www.cassthompson.com/linkedin20 SHOP AMAZON to See our Favorite Things! It's no extra cost to you but it does give us a small percentage for giving you the recommendation SHOP → → → https://amzn.to/2QfWCV8 If you want to see EXACTLY what I buy, check out all my Favorites, in my store HERE: www.amazon.com/shop/cassthompsoncareeradvice SPEAKING INQUIRIES 🙋🏼‍♀️ Contact: [email protected] www.cassthompson.com/speaker INFO 🌟 Check out our Founder's other channel for job search advice: https://www.youtube.com/c/cassthompsonconsulting ABOUT This isn’t your grandpa’s networking. What if you stopped networking and instead started building intentional, authentic relationships? What if you made building authentic relationships a part of your weekly and monthly goals? What if you met cool people just for the sake of meeting cool people, and you allowed yourself to see where it takes you? At One Hello, we discourage “networking” for the sake of leverage and, instead, help you focus on building real relationships. When networking feels less transactional and more like it should (like it’s enriching our lives), that’s the sweet spot!