It's time to start focusing on the one social platform MADE for professionals to showcase their work.

Have you ever wondered if you can build your reputation and client pipeline online without so much time and energy involved?

LinkedIn is the only platform where you can get in front of your target audience and lets you reach out to them to chat from day one.

Why hang out anywhere else?

Success on LinkedIn comes down to 3 things: Profile, People, and Posting.

We’ll spend a session on each.  Here’s what our time together will look like:

1st Session: How LinkedIn Works and Profile Optimization

In our first hour session, we'll go over how LinkedIn actually works -Don't worry, we won't spend forever on the nitty-gritty of LinkedIn, but you'll know enough to be dangerous. And then we'll spend the rest of our time on optimizing your profile to be found in search.

By the end of the hour you'll know: 

• The massive potential you have on LinkedIn
• Exactly what actually matters on a LinkedIn profile (and what you can ignore)  
• What to prioritize to fix first

I know LinkedIn can be overwhelming, but by spending a few minutes every day (or even in the session) working through changes, you can have an optimized LinkedIn All-Star level profile ASAP. And all revision suggestions are tailored to you and your business!

(psssttt…Implementing what you learn in just this hour alone will raise your visibility on LinkedIn. I have clients who optimized their profile and then barely touch the platform, but still get leads and customers solely off their stellar profiles.)

2nd Session: People

In our second hour together I'll review your updated profile and then we get into the FUN stuff- how to find your ideal clients, and build that audience. 

You'll learn: 

• How to build your initial audience FAST 
• Where and how to find that ideal client (No Sales Navigator needed)
• What to say when looking to connect
• Ways to follow up and engage to build the know, like and trust factor

I get it.  We've all been sold to on LinkedIn. 

A connection request seems genuine and then they immediately hit you with an inquiry to do a sales call. 

BLEH. 

By the end of our hour you'll know how to rise above the noise and make connections to continue conversations and turn them into clients.

3rd Session: Posting

Okay, you've built an All-Star Level Profile, you've started building that audience, but now in our 3rd session we get to engage them and start drawing new people to you!

 You'll learn:

• How the LinkedIn algorithms work to get reach
• What to post that's still authentic to you!
• What options are currently getting the most engagement
• We'll even write a post together

Does every post you see on LinkedIn feel like a humble brag or low-key flex?

You may be asking yourself, “Is there any way to be genuine on this platform?” Yes! 

And I'll show you how.

*Plus, if you, like me, are not a "jump off the high-dive" kind of person, I'll show you the steps to go from wading into the shallow end to swimming in the deep end of the LinkedIn pool in just a matter of days. Seriously. 

4th Session: Personalized Strategic Plan
Once you get your feet wet and start going to work on LinkedIn, you're bound to have new questions and I want to make sure they're answered. We'll meet one last time for an hour  to make sure you are ready to continue on your LinkedIn journey. 

Plus, now that you've started really using LinkedIn we'll have a baseline and can set some goals moving forward.

You'll get: 

• A 60-minute call to answer any lingering questions! 
• A strategic, 90 day plan to know exactly where to go next 

Let’s get you building authentic relationships and raising your status on LinkedIn in the next 30 days.

Let’s talk about extras:

Recordings of our calls

We’re going to cover A LOT in our calls and while I think you should always take notes, having the recordings to look back on later in the week ( or in 6 months) is enormously helpful.

(I’ve learned some coaches charge EXTRA for this, and again, to me that’s just price gouging. I WANT you to succeed!)

“But what do I say?" Swipe files

Not sure how to reach out and connect? In this workbook you get 20+ messages to use to connect on LinkedIn (and elsewhere!) 

Maximizing LinkedIn for Professional Opportunities Program

A library of video micro-lessons on every area of LinkedIn  to prep before calls and to refresh your memory after! (6 Months access) 

Sure, you COULD ...

…keep trying to get exposure and build clients on Instagram or Facebook... or TikTok.

But how do you know you're content is getting the right set of eyeballs on it? And having to keep up with all Meta's algorithm and trend changes is EXHAUSTING.

...or you could join one of those group coaching programs…

where you're one in a Zoom room of many and you have to sit and listen to questions that have ZERO to do with your business, waiting for the precious 5 minutes where you get your question answered or feedback needed. Feels like a big waste of time to me.

...or you can DIY it by watching videos, reading articles on LinkedIn, etc...

but let's be real, we all know that is the sloooowww train to growth on any platform.

Instead, you can choose to invest in 1:1 coaching that won't break the bank and earns you new leads and clients. 

*Please note I only book 3 clients a month for this intimate coaching & spots typically book out 2-3 weeks ahead*

Even Gary Vee says LinkedIn is where it's at!

You might be wondering...

"Why should I work with you?"

I’m Cassandra, a Career Strategist and Speaker who built her business online. And somewhere along the way, I was no longer teaching only job seekers how to use LinkedIn, but speaking and coaching to business owners on the power of LinkedIn too!

And here’s the thing:

You know you need to be on LinkedIn, but it probably feels overwhelming and maybe inauthentic - people just constantly bragging about their accomplishments.

I get it. It can be that way. 

BUT- I built my LinkedIn from being real and honest, human yet still professional and from that has come speaking opportunities, brand deals, clients, and thought leadership in industries. Not to mention being asked by LinkedIn to be a guest on their Careers LinkedIn Live show.

And oh yeah, I don't think I've ever spent more than 30 minutes at a time on LinkedIn. 

 And yes, could I just send you videos pointing out what works and doesn't on LinkedIn and leave it up to you to implement on your own? Sure.

But let me ask you-

How many courses have you bought over the last few years that you didn't watch all the lessons let alone execute on? 

No shame, I'm in that boat too 🙋🏼‍♀️. 

My goal is not to just sell something and make money. My goal is to get you to action on the thing I believe will move the needle in your business in an authentic and genuine way.

I know real and genuine relationships that lead to clients are found on LinkedIn. I know that by teaching it to you in a one-on-one setting, you learn faster- seeing the tips and tricks applied to your actual profile calls you to act.

Let’s make you a known leader in your industry and gain clients at the same time. 

You know you want more exposure, more credibility and you know being on social media can give you that, but Instagram, TikTok, Facebook, X are all taking time away from valuable client work and lead generation.

Sure, on those platforms you might get a sale here and there from DMs, but NO OTHER SOCIAL PLATFORM has the capability to build your targeted client base at the same time as building your thought leader status. 

It’s truly a win-win.

If you stop focusing on the platforms where you have to dumb down what you do into dance videos and pithy tweets and instead focus on the platform where the grown ups hang out you can earn business fast. 

Not to mention LinkedIn is the only platform where you can still connect instead of follow, so your audience builds fast and the reach of that audience is MASSIVE. 

Why be anywhere else online?

Come get coached to Authentically Grow Your Business on LinkedIn and let’s start getting you more clients now.